What is your why? This is a question that is kicking around a lot on the internet at the moment. I am seeing loads of small business owners and entrepreneurs talking about this topic in the sense of getting clear about why they started and continued to work in their own businesses. I think it is wonderful that this question is so in vogue and that people are reaching within to think about their core purpose when it comes to business ownership, as it is a question I like to explore with my coaching clients. That's right - you don't need to own a business to have a "why"!
Throughout my career, I have done a lot of work with individuals and companies about defining their purpose. You might be thinking that sounds strange, after all, most business' purpose would be to make money. Right? Well, actually that is not so. This question and its answers actually run a lot deeper than that and to illustrate this, I am going deeper too. In this post, not only will I talk about how to discover your purpose, but I am providing some insight into mine - both for me personally and for Pop Your Career!