When we talk about branding, we typically think of businesses and the way they promote themselves and their products. Yet the phrase ‘personal branding’ is increasingly being bandied about. But what is personal branding? And why is it important for our careers?
With our lives increasingly moving online, many have begun to create a brand around their name and their career. To help you understand this better, we’ve put together a guide to discuss in more detail how to manage your own personal brand online and how this can boost your job search.